‘Another WordPress blog’ is the default description you get when installing WordPress. Maybe it’s a word of warning, as it can so easily became just ‘another blog’.
I’m pleased to have launched not-just-another-blog this week, for Signscape. This is a local SME to me here in north Somerset. They’re a key player in the business of sign-making. Most of their staff are very motivated individuals with a passion for signs, and other things besides, like mountain biking, kite surfing, gardening and pilates.
Signscape were keen to talk about their passions and communicate in a more authentic way with their customers, and I suggested they start blogging. Hamish, the MD, has been very keen on the idea for a couple of months and has successfully sold the idea to the rest of his team.
When clients like Signscape realise the potential of blogs and how they can have an impact on their bottom line, it makes the entire development process very straightforward and satisfying. I wish them fruitful blogging ahead.